Paid Social Media Coordinator

Location

 Mexico City / Hybrid

About Us

MindgruveMacarta is a digital marketing agency providing consultancy to global brands. With years of experience in sales channel management, content optimization, and advertising, we leverage proven technology to increase revenue and profitability for our clients. Today, we are recognized by Inc. 5,000 as one of America's fastest-growing companies, with over 100 members worldwide. Our headquarters are in San Diego, with offices in Denver, Madrid, Amsterdam, Mexico City, and São Paulo.

We are looking for a detail-oriented and data-driven Paid Social Media Coordinator to join our dynamic marketing team and drive the success of our social media advertising efforts.

Job Summary

MindgruveMacarta is seeking a self-motivated, results-driven Paid Social Coordinator. Our ideal candidate will proactively identify opportunities within the Paid Social space while staying up to date on the latest trends and best practices within the industry.

What you’ll do here:

• Assist Media Planner and Media Leads in developing social media strategies for clients based on their specific needs
• Manage paid social budgets, pacing, and tracking to ensure complete delivery while reaching client goals and KPIs (inclusive of trafficking and campaign optimizations) 
• Record and update progress of direct media placements according to plan
• Maintenance of client facing dashboard reports 
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Follow and stay on top of industry best practices
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.
• Weekly client reporting
• Build and maintain an understanding of current topics in Social Media, web analytics, data management, tools and technologies related to teams core responsibilities.

We need a person with:

• Bachelor’s degree – preferably in marketing, advertising or other discipline (with relevant work or internship experience)
• 0-2 years of paid social media planning and/or buying experience at an advertising agency, and/or consulting firm, and/or corporate marketing department, and/or software provider in an analytical or marketing capacity.
• Experience within ad managers of various social media platforms preferred (Facebook/Instagram, LinkedIn, Pinterest, Snap, etc)
• Ability to work both independently and in a team environment
• Professional and personal integrity
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
• Excellent verbal and written communication skills
• Ability to multitask

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Flexible hours.