Programmatic Planner

Location

Mexico City / Hybrid

About Us

MindgruveMacarta is a digital marketing agency providing consultancy to global brands. With years of experience in sales channel management, content optimization, and advertising, we leverage proven technology to increase revenue and profitability for our clients. Today, we are recognized by Inc. 5,000 as one of America's fastest-growing companies, with over 100 members worldwide. Our headquarters are in San Diego, with offices in Denver, Madrid, Amsterdam, Mexico City, and São Paulo.

Job Summary

We’re seeking a self-motivated, results-driven Programmatic Planner with a successful track record for implementing programmatic campaigns and strategies in a DSP across a variety of industries. You'll be responsible for developing and implementing programmatic strategies to drive engagement and conversions for our clients. The ideal candidate will love making digital campaigns work, and teaching others your ways. You are great at using data to guide decisions and achieve business results. 

Duties & Responsibilities: 

• Be an expert on our self-serve DSP, as well as vocalize best practices for programmatic campaign management to a larger team. 
• Understand how to work with SSPs and data partners to develop PG and PMP deals, while keeping data fees in mind 
• Combine data analysis and team feedback to create optimization strategies and provide solutions for campaigns
• Partner with Media Planners, Supervisors and Analysts to provide strategic direction on programmatic campaigns, including optimization ideas/trainings, data analysis and attribution
• Be a thought leader in digital media optimization
• Understand and endeavor to improve Supply Path Optimization 
• Understand and communicate the value proposition associated with a self-serve programmatic approach to help grow agency accounts

Requirements: 

• Bachelor’s degree – preferably in marketing, advertising or other discipline (with relevant work or internship experience)
• 1-3 years experience at a digital agency with Programmatic Media campaigns 
• 1+ year of self-serve trading experience (The Trade Desk, Amazon DSP, DV360, etc)
• Knowledge of online ad serving platforms, such as Campaign Manager 360, and online ad networks, such as Microsoft, Google, etc. is a plus
• Ability to work both independently and in a team environment
• Professional and personal integrity
• Experience in Google tools (Sheets, Slides, Docs, etc.)
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
• Excellent verbal and written communication skills
• Ability to multitask

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Flexible hours.