MindgruveMacarta is seeking a self-motivated, results-driven Senior Marketing Analyst. Our ideal candidate will have a strong foundation in web analytics, marketing performance tracking, media performance reporting, dashboard-building, written insights and stakeholder presentations.

What You'll Do Here:

• Manage client relationships and internal stakeholder needs to support accurate and comprehensive tracking of website and media campaigns.
• Create and interpret client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc, etc.)
• Develop and maintain client facing dashboards
• Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting
• Be responsible for coordination and tracking tags and tracking parameter implementations supporting reporting, analytics and digital intelligence efforts
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Identify opportunities for efficiencies in processes (i.e. Automation)
• Follow up and stays on top of industry best practices
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
• Prepare client reports and data for presentations
• Provide weekly client reporting
• Build and maintain an understanding of current topics in performance media, web analytics, data management, tools and technologies related to team’s core responsibilities
• Duties involve mentoring or managing tasks performed by Analytics Coordinator(s)
• Travel to client for meetings, as needed

We Need a Person With:

• 3+ years of experience at a digital agency, and/or consulting firm, and/or corporate online marketing department, and/or software provider in an analytical capacity
• 3+ years of experience in web analytics using Google Analytics, Omniture, or similar; running experiments using Google Content Experiments and/or Adobe Test and Target (Similar experience with other analytical and testing platforms will be considered)
• 2+ years of experience developing measurement and reporting methodologies for Paid Search, Display and/or Social Media campaigns
• Knowledge of online ad serving platforms, such as Campaign Manager 360 or Sizmek, and online ad networks, such as Google, Bing, etc.
• Experience with traditional/offline marketing not required, but helpful
• Exposure to Big Data and the challenges associated with harnessing data to drive insight
• Ability to work both independently and in a team environment
• Professional and personal integrity
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
• Excellent verbal and written communication skills
• Some technical knowledge of databases, data warehousing, B.I. (i.e. Tableau, Google Data Studio) and data tools desirable.